How TRP Helps for Business....

What is TRP?

Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel.

How it is calculated?

 For calculation purpose, a device is attached to the TV set in a few thousand(4800 House in 2009) viewers' houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.

How it help for business?

A Perfect Business man will find the TRP of the channel and a particular program and then place their business advertisement in that show or sponsoring that show. 

For eg:

Before IPL Starts If any one know DLF, Before IPL also DLF Spend Many Crores for Advertisement but after IPL they had a big reach across World.

TRP is not available for cricket but whole India and some foreign watch the Cricket at a time, they find the secret and they started the IPL and Sponsor by OWN. So it is DLF IPL....right.

Are you Thinking I don't have that huge money?

Don't worry

So now you must know 360 Degree of advertisement to solve this. wait a day to get this concept.

MAKE Your BRAND, MAKE INDIA Proud.